Nature Babycare

Nature Babycare is a Swedish company that many see as a poster child for "green washing" - presenting Chinese made disposable diapers as eco-friendly.

Not only might this practice be seen as an unethical deception of consumers, it also risks creating general consumer distrust of green claims, to the detriment of efforts by genuinely green companies.


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Nature Babycare, as it's name itself proclaims, purports to be concerned about the environment. Among other things, touts incremental "environmentally friendly" improvements in its diapers.

But our understanding is that Nature Babycare has chosen to manufacture at least some of its disposable diapers for the United States market in China.

Between the lack of environmental protections generally in China, China's reliance on coal power plants and the carbon footprint created by shipping heavy diapers across the sea in pollution spewing boats (and leaving entirely aside China's reportedly extraordinary and ongoing human rights violations), its hard to see how a company that decides to make diapers for the United States market in China can be seen as eco friendly or generally concerned about the future of the world the little ones who are now in need of diapers will inherit.

You can see Nature Babycare's announcement of the company's decision to manufacture in China in an open letter that also boldly and puzzlingly asserts "Eco by Naty is the leading green babycare brand today."


Note: Ethical Mom ratings are based on our opinion of the environmental and human rights leadership demonstrated by companies and the countries products are made in. Our ratings are not product quality or company quality ratings. We encourage you to do your own research and hope our ratings will help you in that.